FESA and EQuerry Co Announce Strategic Partnership to Shape the Future of Equestrian Sport
The Future of Equestrian Sport Alliance (FESA) has announced a strategic partnership with EQuerry Co, appointing the specialist equestrian strategy and communications agency as its facilitation and communications partner.
The partnership brings together FESA’s welfare-focused, data-driven and governance frameworks with EQuerry Co’s expertise in strategy, narrative development, brand positioning and performance measurement. Together, they aim to ensure that the future of equestrian sport is not only responsibly designed, but clearly articulated, commercially credible and understood by global brands, institutions and stakeholders.
Juan-Carlos Capelli, Co-Founder of FESA, said:
“For equestrian sport to thrive, it must speak the language of today’s brands, audiences and partners. This partnership with EQuerry enables FESA to translate ambition into market relevance, turning vision into value, and purpose into performance.”
He adds:
“The future of equestrian sport will be built by those who can connect welfare, innovation and commercial reality. EQuerry brings the strategic and communications capability needed to position FESA as a credible, attractive partner for world-class brands and institutions.”
Matt Cooper, Co-Founder of FESA, commented:
“Equestrian sport is evolving rapidly across welfare science, data, governance and public expectation. Progress requires not only action, but clarity. Partnering with EQuerry Co strengthens FESA’s ability to translate complex welfare, data and governance initiatives into clear, credible narratives that resonate with world-class brands and institutions. This is about clarity, alignment and long-term value creation.”
Christine Bjerkan, Founder of EQuerry Co, said:
“Equestrian sport does not lack purpose, but it must perform in ways that are accessible, relevant and meaningful to today’s audiences. FESA is bringing together rigorous, evidence-led work across welfare, data and governance at a moment when expectations of our sports are rising. EQuerry’s role is to connect that work with the stakeholders who will shape its long-term success, translating complex initiatives into clear value for global brands and investors, institutions and audiences, while supporting measurable performance, durable IP value and long-term impact, without compromising credibility, trust or purpose.”