Research & Strategy

Downloadable briefs, benchmarks, and playbooks to guide resilient decisions.

Scroll down for Impact assessment (key points) if Equestrian sports are dropped from Olympic stage.

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  • Market Dynamics

    Elite Competition – loss of prestige and benchmarks

    Sponsorship & Media – reduced audience scale and spend

    Events & Tourism – tier-2 events most exposed

    Training & Academies – weaker aspirational pull

    Equine Trade – premium valuations at risk

  • Financial Outlook

    Sponsorship: -20 to -40% over 5 years (uninformed scenario)

    Attendance: -15 to -25% at tier-2 competitions

    Premium valuations: -10 to -20% without repositioning

  • Scenario Planning

    Status Quo Maintained (20%) – impact delayed

    Industry Rebound (40%) – digital/luxury pivot recovers value

    Structural Decline (40%) – rationalization; elite-only market